The whole content program, written from your product.
The architecture feeds the launch white paper, while a customer deployment feeds the case study. Product behavior becomes tutorials and docs, and the research carries from one asset to the next.
Every asset, from one credit pool.
Put the architecture on the page.
The white paper maps the system through a failure mode. A gated guide trades a worked product problem for the email. For buyers comparing options, the solution brief ties the workflow to their criteria.
- Architecture white paper
- Gated guide or ebook
- Solution brief
Customer evidence, down to the deployment.
A case study starts with the deployment before the change. It follows the rollout and publishes the result the customer can substantiate.
- Customer case study
Give the reader a first run they can reproduce.
We trace a DX documentation set through the product. When an API is part of the surface, the quick-start reaches the first 2xx. Tutorials pair an available setup with a result the reader can observe.
- DX documentation set
- API quick-start guide
- Technical tutorial
- Sample app or code set
Carry one release across the calendar.
A release can feed the newsletter and blog. It can also support a comparison page. Email and social pull from the same approved claims.
- Engineering newsletter
- Blog post
- Comparison or landing page
- Email nurture sequence
- Social post pack
The first source is the product itself.
Hands-on product access is the minimum. Depending on the product, source material can include internal notes or an OpenAPI file.
We follow the path a new user takes and record where the interface or docs leave a gap. The curl at right shows one possible product surface.
# 1. Authenticate, then ingest your first source
curl -X POST https://api.example.dev/v1/ingest \
-H "Authorization: Bearer $API_KEY" \
-H "Content-Type: application/json" \
-d '{ "source": "openapi.yaml" }'
# 202 Accepted: ingestion startedOne operator
The person who works through the product writes every asset.
One pool
Every asset above draws from a monthly credit pool. Spend it in whatever mix a release needs.
Shared research
A white paper's diagram and measured result carry into the newsletter and blog.
Bring one release. See what we would make from it.