Your product is technical. Most of the writing about it isn’t.
We work from the product and the source material behind it. One person studies it and writes every draft.
Specifics your buyer can check.
Here is the same claim twice. The second version names the regional cache and measures p99 during failover.
"Blazing-fast performance that scales effortlessly to any workload."
A workload and number would make the claim checkable.
"Reads serve from a regional cache, so p99 stays under 40ms at 10,000 requests a second, even during a failover."
The cache path and p99 are both checkable, including during failover.
One pool of credits, spent on the assets your roadmap needs.
A white paper starts in the architecture, while a case study starts in a customer’s numbers.
Architecture white paper
Maps data flow across system boundaries, including failure modes.
API quick-start
Shows authentication through the first 2xx response.
DX documentation
Follows onboarding into the quick-start, then ties reference pages to the product.
Engineering newsletter
Starts with a release or benchmark, then explains the product implication.
These are four examples. You draw from one monthly pool in whatever mix a release needs. The full asset list and credit costs are on pricing.
Our writing, in public.
One field note runs a Postgres replication slot until WAL fills the disk. The others put product behavior and source material on the page beside the conclusion.
Read the field notesMQTT 5 Sessions Under Failure: What the Broker Keeps
Planning a Post-Quantum Migration Without Guesswork
Tracing an LLM Agent End-to-End: OpenTelemetry GenAI Semantic Conventions in Practice
Reading the Postgres 18 Release Notes Like an Engineer
How it works
Hands-on access comes first. Then requests move async.
We get hands-on access to the product and docs for about a week. During that week, we learn the audience and agree on a few reference pieces.
Send the release or content gap. We trace it through the product before drafting.
You get the draft with every claim checked against the source, plus one revision round.
- The product comes first
- We follow the relevant workflow and check the source material before drafting.
- A release can be the request
- Skip the creative brief. Send the release or the gap, and that is the request.
- Reference pieces set the voice
- We agree on a few pieces during onboarding and write every request against them.
Bring us the release nobody can explain
Each plan is a monthly credit pool for any mix of assets. Extra credits require approval, and plans end month to month. See pricing.